90 Day Fiancé: Happily Ever After? star Yara Zaya just made the next move in her budding influencer career with the announcement of her own makeup line. The Ukrainian beauty has been after fame since she was a teen, and Yara’s popularity has been rising since she first appeared alongside her now-husband Jovi Dufren on 90 Day Fiancé. Though Yara continues to see her followers rise, the new mom’s big announcement and general perception have both been tainted by repeat instances of drama.
Though she has gained the most Instagram followers out of the Happily Ever After cast this season, Yara has become a polarizing cast member. Fans of Yara are fond of her dry sense of humor and enjoy seeing her embrace her role as a new mother. However, critics of the glamorous blonde have called Yara out for promoting a materialistic and shallow lifestyle on social media. Yara also receives flack for her often bratty attitude. The new mom has been accused of being ungrateful to her fan-favorite mother-in-law Gwen, especially after Yara kicked Jovi’s family out of their house early during a celebration to put baby Mylah to bed.
Yara has been capitalizing on her newfound fame, which led to her announcing the launch of her own makeup line on her Instagram Story. One viewer reposted the clip to Reddit and noted how both Yara and her Happily Ever After co-star Tiffany Franco Smith have announced their own makeup lines. Many commenters were skeptical of the announcement, especially after Yara’s online clothing boutique was met with steady criticism. “A drop shipping make up line to match her drop shipping clothing line,” one top comment reads. Others questioned who would want to purchase makeup from Yara. While the new mom is considered beautiful, Yara has no known qualifications for creating her own makeup line.
Though Tiffany’s announcement was also met with some skepticism, she is a professional makeup artist known for her makeup talent. “It strikes me as odd for Yara to have a makeup line. She isn't exactly known for having makeup skills,” a commenter wrote. “Who is going to buy it? Not me,” another commenter asked. Others agreed that they weren’t excited about the makeup line, but that Yara appeared to have some super fans who would likely be interested in the announcement. Overall, commenters did not have high hopes for the success of Yara’s latest endeavor. “You can have your own makeup line. Doesnt mean itll be successful. Just like her clothing line im sure itll crash and burn. A for effort,” another commenter observed.
Yara’s online boutique has received much criticism from viewers, as fans have accused her of selling cheap clothing for marked-up prices. Addressing the complaints, Yara blasted her critics for being jealous of her success. Her attitude on social media and Happily Ever After has overall cemented Yara as a polarizing cast member. At the same time, Yara has seen her social media following grow significantly as an increasing number of people are interested in her life following her appearances on 90 Day Fiancé: Happily Ever After?
Source: Reddit
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